How does my media product use develop or challenge forms and conventions of real media products?

For my research I went onto YouTube and looked up many different videos I made sure that the videos that I looked up were not just videos of my genre as I knew that I could get more ideas from other genres and then combine them with any ideas which I already had from my genre this way it my video would still follow the same path of synth pop however still be different as I would be challenging what the typical synth pop conventions are.